The world’s population continues to grow every day. We believe that the power of digital technology is essential to the realisation of an “affluent society” in which all people can feel a sense of job satisfaction without suffering from poverty or inequality.
At the same time, the world is full of a wide variety of digital tools. The only objective is to introduce tools as we move forward with digitisation, and it is likely that you will take time to make full use of the tools.
The Fujifilm Group has a long history as a manufacturer of film photography products. Film photography takes time to develop, but it has a wide latitude and excellent sharpness, and holds a high sensitivity and beautiful brilliance.
Within the work and workflow that our customers have practiced up to now, the brilliance, such as the know-how and flashes that we have cultivated through our many years of experience, is being filled. We hope to digitise that brilliance into sustainable, resilient and beautiful works of art.
This is the true digital transformation (= DX) that we aim to achieve.
In Australia as well, the Fujifilm Group has formed strong partnerships with a variety of customers through business solution services. Through document solutions such as those found in Multi Function Printer business, as well as BPO (Business Process Outsourcing) services for Australian government and information-infrastructure customers, we are familiar with our customers’ business processes.
By combining the strengths of FUJIFILM Microchannel’s core systems with the strengths that the Fujifilm Group has cultivated to date, we hope to be a “Business Innovation Partner” that brings innovation to our customers’ businesses. We launched FUJIFILM Microchannel to realise true DX together with our customers.
As is said to be the era of VUCA, we aim to be a business innovation partner that continues to take on challenges together with our customers so that our customers can realise their true DX in a rapidly changing business environment.
