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Your Connected Customer Experience Starts Here

Every marketer dreams of connecting with their audience in meaningful ways. Understanding your customers on an individual level and then executing at the right time, even with the best strategy, can be where you hit a snag. FUJIFILM MicroChannel empowers you to harness Microsoft Dynamics 365 Customer Insights to:

  • Connect your customer interactions with real-time marketing experiences.
  • Know your customers - let Copilot help you delve into your Customer Insights.
  • Engage with your customers through their preferred channels on their terms.

Achieve more with

  • Real-time Journey & Marketing Automation
  • Behavioural Analysis
  • Email, SMS, In-App, Custom Channels
  • Segmenting, Unifying and Enriching Data
  • Webform to Lead > Lead to Customer Nurturing
  • Event Management (online & in-person)

Why use Microsoft Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights empowers businesses to unify and analyse customer data from diverse sources, transforming it into meaningful insights for personalised, real-time engagement. By seamlessly integrating with the Microsoft ecosystem, this powerful solution combines Customer Data Platform (CDP) capabilities with advanced Marketing Automation, allowing you to refine customer segmentation and engage customers with relevance and timeliness. The solution consists of two modules: Data and Journeys.

Dynamics 365 Customer Insights screenshots and the Microsoft ecosystem

Introducing Customer Insights - Data & Journeys

Microsoft Dynamics 365 Customer Insights – Data

The Microsoft Dynamics 365 Customer Insights – Data module acts as the central CDP, consolidating disparate customer data into a single, cohesive view. This 360-degree perspective enables better understanding of customer behaviours, preferences, and needs, fostering data-driven decision-making.

Screenshot of Dynamics 365 Customer Insights Data

Microsoft Dynamics 365 Customer Insights – Journeys

Meanwhile, Microsoft Dynamics 365 Customer Insights – Journeys supports end-to-end Marketing Automation, enabling you to design and deploy customer journeys that adapt dynamically to real-time insights. Together, Data and Journeys form a comprehensive solution for creating high-impact, personalised customer experiences.

Screenshot of Dynamics 365 Customer Insights - Journey

Your Guide to Understanding Marketing Automation

Every business and marketing automation solution is different. Ensure you make the right technology decision and download our guide on the top considerations when selecting your next marketing automation solution.

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Microsoft Dynamics 365 Customer Insights Brochure

How it helps your business

Unify Data

across marketing, sales, and service departments to create a cohesive customer experience.

Reach Customers

at the right time through the most effective channels with real-time triggers and AI-driven insights.

Automate and Optimise

marketing campaigns, reducing time to market and increasing efficiency.

Utilise AI

to predict customer behaviour, identify opportunities, and mitigate risks, leading to more informed decisions.

Get a Demo of Dynamics 365 Customer Insights

Dynamics 365 Customer Insights Journeys and Data offer powerful tools to digitally transform customer communication and drive business growth. Request a demo to take a peek under the hood:

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Highlights

Real-Time Customer Journeys

Create and manage customer journeys in real-time, ensuring timely and relevant interactions.

  • Visual journey mapping for easy management.
  • Hyper-personalise content based on customer data.
  • Automated triggers for timely engagement.
  • A/B testing capabilities to optimise journeys.
  • Performance tracking to measure journey effectiveness.

Omnichannel Engagement

Engage customers through various channels including email, SMS, WhatsApp, and push notifications, with the ability to add custom channels.

  • Consistent messaging across all platforms.
  • Centralised communication dashboard for monitoring interactions.
  • Customer preference tracking for personalised outreach.
  • Seamless channel switching during customer interactions.
  • Analytics on channel performance to refine strategies.

Event Management

Host and manage in-person and online events with features like QR code check-in and lead capture forms.

  • Registration and attendance tracking for better management.
  • Customisable registration forms.
  • Post-event analytics to evaluate success and engagement.
  • Integration with marketing journeys for follow-up.
  • Customise reminders and notifications to boost attendance.

Copilot Integration

Use AI to create content, build segments, and optimise marketing efforts, allowing marketers to focus on strategy rather than execution.

  • Content suggestions based on audience data.
  • Efficient segment creation with AI assistance.
  • Performance analysis of marketing campaigns.
  • Streamlined workflow automation for repetitive tasks.
  • Natural language AI journey builder.

Unified Customer Profiles

Gain a 360-degree view of your customers by unifying transactional, demographic, and behavioural data.

  • Comprehensive data aggregation from multiple sources.
  • Data enrichment from third-party sources for deeper insights.
  • Detailed customer segmentation for targeted marketing.
  • Historical data tracking to identify trends over time.
  • Custom attributes to tailor profiles to business needs.

AI-Powered Insights

Leverage AI to generate predictions and insights, such as churn risk and lead scoring, to drive strategic decisions.

  • Predictive analytics for proactive decision-making.
  • Automated insights generation to save time.
  • Machine-learning models that improve over time.
  • Risk assessment tools to identify at-risk customers.
  • Actionable recommendations based on customer behaviour.

Scalability and Integration

Built on the Power Platform, it scales with your business needs and integrates seamlessly with the wider Dynamics and Microsoft ecosystem.

  • Flexible architecture that grows with your business.
  • Easy integration with existing Microsoft tools.
  • Support for third-party applications via APIs.
  • Robust security features for data protection.

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Who we've worked with
Testimonial-FoodBank
"FUJIFILM MicroChannel fulfilled our exact requirements and delivered a cost-effective solution"
Angus Laing, CIO, Foodbank, Australia

The Customer Data Platform Advantage

Learn how a Customer Data Platform (CDP) compares to Customer Relationship Management (CRM) solutions and Data Management Platforms (DMP).

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D365 Marketing Gartner Leader

Microsoft Dynamics 365 Marketing: A Leader in B2B Marketing Automation

Achieving a significant milestone, Microsoft Dynamics 365 Marketing has been recognised as a Leader in Gartner's Magic Quadrant for B2B Marketing Automation Platforms for the second consecutive year in 2023. This prestigious accolade not only testifies to the platform's robust capabilities but also underscores Microsoft's steadfast commitment to enhancing business-to-customer connections across various industries.

  • 3 minute read
  • Oct 12 2023
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