Australian Wool Exchange (AWEX) Success Story

The Australian Wool Exchange (AWEX) represents the majority of first-hand wool traded in Australia including wool brokers, exporters, private treaty merchants, processors, wool producers and associate members. Weighed down by the industry's long-standing use of paperwork, AWEX was experiencing costly delays in the processing of wool due to lagging and error-prone documentation.

Take a look at how AWEX undertook a major cultural shift through digital transformation to enhance control, mobility and centralised visibility throughout the wool supply chain.

Initial Challenges

  • Requirement to capture and provide accurate and timely on-farm data to wool classers
  • Lacking a traceability system for wool bales through the supply chain

  • Microsoft Azure
  • MicroChannel Custom App - 'Woolclip' built on Xamarin
  • Website -

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