Harvard Business Review - Turning Great Strategy Into Great Performance


Companies typically realize only about 60% of their strategies’ potential value because of defects and breakdowns in planning and execution. By strictly following seven simple rules, you can get a lot more than that.
About the authors:

Michael C. Mankins is a managing partner in the San Francisco office of Marakon Associates, an international strategy consulting firm. He is also a co-author of The Value Imperative: Managing for Superior Shareholder Returns (Free Press, 1994).

Richard Steele is a partner in the firm’s New York office.
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