ROI - What Does It Really Mean


Return on investment, or ROI, is a technique that helps you understand the benefits your business can obtain from a specific technology purchase. It can show you how long it will take you to see tangible, positive results from your investment.

There’s no standard means of measuring ROI; results depend on your specific goals and the benefits you’re trying to achieve. One approach to beginning to calculate potential ROI is this: consider the costs involved with purchasing software and its implementation.

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